One Hundred Label Feud SBS Escalates as Popular Idols Bear the Brunt
The One Hundred Label feud SBS situation has taken a dramatic turn, creating ripples throughout the K-pop industry. What began as a disagreement has now evolved into a full-blown conflict affecting multiple beloved idol groups. The entertainment powerhouse, which manages THE BOYZ and oversees subsidiaries like VIVIZ’s Big Planet Made (BPM Entertainment) and EXO-CBX’s INB100, is now entangled in disputes with not just one but two major Korean broadcasting networks. This One Hundred Label feud SBS controversy threatens to significantly impact promotional activities for some of K-pop’s most popular acts.
The tension first came to light when soloist Lee Mujin and comedian Lee Soo Geun skipped filming for their own shows, LeeMujin Service and Unpredictable Fortunetellers. The plot thickened when One Hundred Label released an official statement revealing they were still awaiting an explanation from KBS regarding Xiumin’s apparent “banning” from Music Bank. But the drama didn’t stop there.
On March 9, 2025 (KST), Star News broke the exclusive story that KBS wasn’t the only network at odds with One Hundred Label. The report confirmed that a One Hundred Label feud SBS was also brewing, with serious consequences for artists under the company’s umbrella. The fallout has been swift and concerning for fans eagerly anticipating their favorite idols’ performances.
Behind the One Hundred Label Feud SBS: The “Next Week” Controversy
The One Hundred Label feud SBS reportedly stems from an incident dating back to September 2024. According to industry insiders who spoke with Star News, the conflict ignited when EXO member Baekhyun’s name was noticeably absent from Inkigayo’s signature “Next Week” recorded announcement for upcoming comebacks. This seemingly minor oversight sparked major discord between the entertainment company and the broadcasting giant.
One Hundred Label raised concerns with SBS about the exclusion, but when the two parties failed to reach an agreement, the situation escalated dramatically. The label reportedly began “boycotting” SBS programs, including the popular music show Inkigayo. This boycott has had tangible consequences, explaining VIVIZ’s conspicuous absence from Inkigayo during their November 2024 promotions. The One Hundred Label feud SBS continues to affect scheduling, with Xiumin now confirmed to be skipping Inkigayo performances despite his solo comeback scheduled for March 10.
The dispute highlights the complex relationships between entertainment companies and broadcasting networks in South Korea’s competitive music industry. What might seem like a small slight—omission from a “Next Week” announcement—has snowballed into a situation affecting multiple artists’ promotional activities and disappointing countless fans who look forward to seeing their favorite idols perform.
Widespread Impact on Artists and Fan Frustration
As the One Hundred Label feud SBS intensifies alongside its parallel dispute with KBS, K-pop enthusiasts are expressing mounting frustration. THE BOYZ fans are particularly concerned as the group prepares for their third full-length album release on March 17. With two major networks potentially off-limits for promotions, questions arise about how this will affect the album’s visibility and success.
The conflict has sparked heated debates among fans on social media. Many are questioning the proportionality of the label’s response, with one anonymous comment reading, “All because of ‘Next Week’??? But why should the other artists suffer?” Others speculate about deeper motivations, with references to CEO MC Mong’s own history with broadcasting networks: “It’s as if MC Mong has been waiting for an excuse to pounce on these broadcasting networks. Is he bitter about all the time that he didn’t get to appear on their shows?”
Lee Mujin’s fans have been especially vocal, with one commenting, “What did Lee Mujin do to deserve this? His contract was signed before the CEO switch… Who’s really causing harm to these artists?” The sentiment that artists are being caught in corporate crossfire is prevalent, with many fans expressing concern that the One Hundred Label feud SBS is ultimately harming the very talents the company should be protecting and promoting.
Final Thoughts on the One Hundred Label Feud SBS Affecting K-Pop’s Brightest Stars
The One Hundred Label feud SBS situation represents a challenging moment for K-pop, where behind-the-scenes business disputes directly impact artists’ careers and fans’ experiences. As THE BOYZ, VIVIZ, Xiumin, and other talents under the One Hundred Label umbrella navigate these turbulent waters, the industry watches closely to see how and when resolutions might be reached.
The conflict raises important questions about power dynamics in K-pop and the potential consequences when entertainment companies take stands against major broadcasting networks. While principles may be at stake, many fans are questioning whether the artists’ best interests are truly being served by these feuds. As one commenter bluntly put it, “This label has way too much drama going on.”
What do you think, Seoul Crushers? Is One Hundred Label justified in their stance against SBS, or should they prioritize their artists’ promotional opportunities? Share your thoughts in the comments below!
