KISS OF LIFE, one of the rising girl groups in K-pop, has found itself at the center of a heated controversy. Following their recent livestream, accusations of cultural appropriation have flooded social media. The celebration, meant to honor member Julie’s birthday, has sparked debates among fans and critics alike. This issue has not only left fans disappointed but also raised questions about the group’s sensitivity toward cultural themes.
What Happened During the Livestream?
Julie’s birthday livestream was intended to be an “old-school hip-hop” party, but the execution did not sit well with many. The members of KISS OF LIFE dressed in outfits styled with cornrows, Bantu knots, and gold chains—looks commonly associated with hip-hop culture. Unfortunately, these choices quickly drew backlash, as fans accused the group of appropriating cultural elements without proper understanding or respect.
Adding to the controversy were their actions during the livestream. The group danced to rap music, used stereotypical mannerisms, and even ate foods considered stereotypical. One member was humorously nicknamed “Lil Taco Bell,” and an attempt at freestyle rapping was made. Although these moments were likely meant to be fun, many viewers found them insensitive and offensive.
Did KISS OF LIFE Anticipate the Backlash?
Another point of contention among fans is whether KISS OF LIFE knew their actions might provoke criticism. On March 31, the group posted a message on Bubble hinting at possible backlash, stating, “Promise you won’t leave the fandom after watching it.” This comment left many fans frustrated, as it suggested awareness of the potential controversy but no effort to avoid it.
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Fans Demand Action From S2 Entertainment
As the outrage continues to grow, fans have started petitioning KISS OF LIFE’s agency, S2 Entertainment, to take down the livestream and issue an apology. Many longtime fans are sharing their disappointment on social media, while some are even reconsidering their loyalty to the group. The debate has spurred larger conversations around cultural appropriation in K-pop and the responsibilities of artists in handling sensitive themes.
Final Thoughts: KISS OF LIFE Faces Growing Scrutiny
The cultural appropriation accusations have placed KISS OF LIFE in hot waters with their fans and the wider public. While the group may have intended to create a fun and celebratory atmosphere, their actions have led to serious backlash. Should K-pop groups like KISS OF LIFE be more mindful of cultural representation in their performances? Share your thoughts in the comments below.
