Winter aespa White brand model Brings Fresh Vibes to Feminine Care
In an exciting new partnership, Winter aespa White brand model collaboration has officially been announced by Yuhan-Kimberly. On May 22, 2025, the company revealed that Winter, the beloved member of K-pop powerhouse aespa, will be the new face representing their feminine care brand White. This strategic partnership pairs Winter’s refreshing image with White’s commitment to providing cooling comfort during menstruation, creating what promises to be a powerful marketing synergy that Seoul Crushers will definitely appreciate.
Winter’s name itself perfectly complements the brand’s cooling technology products, making her an ideal choice to represent White’s product line. Yuhan-Kimberly specifically highlighted that Winter’s vibrant and refreshing persona aligns seamlessly with White’s clean and cool brand identity.
The company believes her natural freshness will help consumers connect with the cooling benefits of White products, especially during the sweltering summer months when comfort during menstruation becomes even more challenging.
The Winter aespa White brand model announcement has already generated significant buzz across social media platforms, with fans praising the thoughtful brand alignment. Many noted how appropriate it is for someone named “Winter” to promote products designed to provide a cooling sensation. This partnership marks another significant achievement in Winter’s growing portfolio of brand endorsements outside her musical career with aespa.
Stay Cool Campaign Features Winter’s Refreshing Image
The centerpiece of this Winter aespa White brand model partnership will be a new commercial scheduled for release later this month. Centered around the clever concept “Winter meets summer: a cool choice,” the advertisement will showcase White’s Stay Cool product line, which features innovative cooling sheet technology specifically designed to provide relief during menstruation in hot weather.
In the upcoming campaign, Winter will demonstrate how White’s cooling technology offers a refreshingly comfortable experience even during the most uncomfortable summer days.
The timing couldn’t be more perfect as temperatures begin to rise across Korea, making the Stay Cool products particularly relevant to consumers seeking comfort during this challenging time of year.
“I’m very happy to be joining as a model for White,” Winter shared in her statement about the partnership. “Please look forward to the cool chemistry that White and Winter will bring this summer.” Her enthusiasm for the brand partnership suggests we’ll be seeing an authentic connection between the idol and the products she’s representing, something fans always appreciate in celebrity endorsements.
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White Brand Launches Interactive Summer Events with aespa feminine care ambassador
Beyond the television commercial, Yuhan-Kimberly has planned an extensive marketing campaign leveraging Winter’s popularity as their aespa feminine care ambassador. White will host various summer-themed events through its official Instagram account, giving fans multiple opportunities to engage with both the brand and Winter herself.
Additionally, the company’s women’s wellness app, Dalda Room, will feature special promotions where users can experience the Stay Cool products firsthand. These interactive elements of the campaign demonstrate White’s commitment to creating meaningful connections with consumers rather than simply plastering Winter’s image across advertisements.
A representative from White expressed their excitement about the partnership: “With our new model Winter, we plan to launch diverse marketing activities to deliver a refreshing sensation throughout the hot summer. We hope you’ll show great interest in the collaboration between White and Winter, as well as in our new Stay Cool sanitary pads.”
This comprehensive approach to marketing suggests that the Winter aespa White brand model partnership will extend beyond traditional advertising to create genuine engagement opportunities for fans and consumers alike.
Final Thoughts on Winter as White’s New Feminine Care Ambassador
The Winter aespa White brand model partnership represents a thoughtful alignment between celebrity and product that feels authentic rather than forced. Winter’s natural freshness and her very name create an intuitive connection to White’s cooling technology products. As temperatures rise this summer, the timing of this announcement couldn’t be more strategic for both the brand and the idol.
For Winter, this endorsement adds another prestigious brand to her growing portfolio outside of aespa’s musical activities. For White, securing such a popular and relevant K-pop idol helps them connect with younger consumers who may be discovering feminine care products for the first time.
The synergy between Winter’s image and White’s product benefits creates marketing magic that feels natural and compelling.
What do you think about this partnership, kpop fans? Do you believe Winter’s refreshing image makes her the perfect ambassador for White’s cooling feminine care products? Share your thoughts in the comments below!
