Treasure US Tour 2025 Makes History With Their First American Performances
The phenomenal K-pop boy group Treasure has kicked off their Treasure US tour 2025 with unprecedented excitement and energy. The ten-member powerhouse started the year with a bang, releasing their special mini-album [PLEASURE] and embarking on their first-ever American tour titled [SPECIAL MOMENT]. This combination has truly made 2025 a landmark year for the group and their devoted fans, affectionately known as “Treasure Makers.” The boys are currently making their way across America, bringing their unique sound and electrifying performances to eager audiences who have waited years to see them live.
Their special mini-album [PLEASURE] dropped earlier this year as their first musical offering of 2025, featuring four dynamic tracks that showcase the group’s versatility and growth. The vibrant title track “YELLOW” has particularly resonated with fans, becoming an instant hit that perfectly captures the group’s bright energy and musical evolution.
Behind The Making Of Treasure’s PLEASURE Album Release
Treasure’s album PLEASURE release represents a significant creative milestone for the group, with members ASAHI, CHOI HYUN SUK, YOSHI, and HARUTO actively participating in the songwriting process. This hands-on approach has added a personal touch to the four-track collection, which includes the lively title song “YELLOW” alongside B-sides “SARURU,” “WHATEVER, WHENEVER,” and “LAST NIGHT.”
When asked about the title track “YELLOW,” YOSHI explained the meaningful concept behind it: “It’s a song portraying the world and heart getting imbued with various colors when falling in love. We figured that its warm lyrics and vibrant melody go well with this upcoming spring’s excitement and hope, so we’ve chosen it as our title track.”
The creative process varied among the contributing members. ASAHI described his approach: “I think it depends on the time, but in the case of YELLOW, we started to make the beats first and then the melody, no, the keywords, the melody, and the lyrics were created, in that order.” Meanwhile, YOSHI shared a fascinating insight into his lyrical inspiration: “When one’s own song is written, either the chords or drums are decided first, but as for the keywords of such songs, quotes from movie characters that catch the ear or sound intriguing are always written down as keywords in memos and frequently sung perfectly in the songs.”
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CHOI HYUN SUK revealed a behind-the-scenes challenge during the music video filming: “The exact period in which we shot our music video was freezing cold. And during that period, it snowed, so we were all huddled up and shivering, having a hard time trying to shoot our music video. I recall how all our members would gather around shooting the video through the coldness.” This dedication to their craft despite difficult conditions demonstrates the group’s commitment to delivering quality content for their fans.
The Treasure US Tour 2025 Experience Across Four Major Cities
The Treasure US tour 2025 has been meticulously planned to cover four major American cities: New York, Washington DC, Oakland, and Los Angeles. This strategic selection ensures fans from both the East and West coasts have opportunities to experience the group’s spectacular performances. The tour marks a significant milestone in Treasure’s career, allowing them to connect directly with their international fan base in ways previously impossible.
YOON JAE HYUK offered exciting insights into what fans can expect from their performances: “We’ve prepared energetic performances featuring the charms exclusive to Treasure. Treasure is renowned for its performances and we’ve prepared an array of performances you’d like, so you need only get ready to have an exciting time, and we’ll be grateful.” His enthusiastic words hint at the high-energy shows that have already begun thrilling American audiences.
PARK JEONG WOO shared the group’s broader ambitions for the year: “Our goal for this year is to keep close to more of our fans and showcase new and different sides of Treasure like those featured in our newest album.” This sentiment was echoed by JUNKYU, who added, “We’ve been working hard to show you the sides of Treasure that keep progressing, so you can look forward to seeing them.”
The tour represents more than just performances—it’s a tangible way for Treasure to express their appreciation for their international supporters. DOYOUNG emphasized this perspective by stating, “We think of our newest album as a gift-like album to be presented to our fans.” Similarly, ASAHI expressed their dedication: “In order to pay back all the love and support we received from our fans who love us, we specially strengthened our mental attitude in making it. So we hope you’d like it even more for that.”
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Final Thoughts: How The Treasure US Tour 2025 Is Strengthening Their Bond With Fans
The Treasure US tour 2025 has already begun cementing a deeper connection between the group and their American fan base. Throughout their journey, the members have consistently expressed profound gratitude for their supporters worldwide. JIHOON shared a particularly touching perspective on the importance of fan support during periods between comebacks: “Since it’s so hard to meet them, some artists feel anxious that their fans would leave them during periods before a comeback, like in our case. But if our fans reassure us during those times by saying they will always be by our side, we can feel relieved and get motivated to focus more on preparing our album.”
HARUTO, who provided his answers via email, offered heartfelt thanks: “Treasure members always read comments and letters from our fans, and I really wanted to say thank you to them for being our motivation and strength. Whenever I read comments like ‘I can laugh and gain energy thanks to Treasure’s music’ and ‘I could achieve something listening to Treasure’s music’, I feel it was one of the best decisions to be Treasure.”
SO JUNG HWAN concluded with a sincere message that encapsulates the group’s feelings: “We are so grateful that you’ve been by our side and sending us your love, and we hope to stay with you for a very, very long time in the future as well.”
As Treasure continues their groundbreaking US tour 2025, fans across America are finally getting the chance to experience the magic of their performances firsthand. What has been your favorite moment from the Treasure US tour so far? Share your thoughts in the comments!
