NewJeans, one of the most famous K-pop groups, recently surprised fans by renaming their social media accounts and deleting every single post they uploaded. Previously known as “NJZ,” the group has now changed social media handles to “mhdhh_friends.” This sudden move has left a lot of fans wondering what’s going on. So, what led NewJeans to make such a drastic decision?
New Social Media Name: mhdhh_friends
On April 4, NewJeans (Minji, Hanni, Danielle, Haerin, and Hyein) updated their social media accounts, removing the name “NJZ” and adopting “mhdhh_friends” instead. What’s more shocking is that all their previous posts have been deleted, leaving their accounts completely blank. Even an account reportedly run by the members’ parents was renamed to “mhdhh_pr.”
Many fans believe that “mhdhh” is an acronym derived from the first initials of the members’ names: Minji (M), Hanni (H), Danielle (D), Haerin (H), and Hyein (H). While these changes seem sudden, they are believed to be connected to a series of legal disputes and contract controversies the group has been facing since last year.
The Legal Battle with ADOR
The name change comes after months of legal battles between NewJeans and their agency, ADOR. Back in November, the group announced they had terminated their exclusive contracts with ADOR due to “breaches.” They even revealed their new group name, “NJZ,” and started independent activities. However, ADOR responded by filing a lawsuit to protect its position as their agency and prevent the group from signing advertising deals with other companies.
The members listed several reasons for terminating their contracts, such as the absence of ADOR’s former CEO Min Hee Jin, a HYBE internal report suggesting they could just “drop ‘New’ and start over,” and a statement from HYBE’s former CEO Park Ji Won about giving NewJeans “a long vacation.”
Last month, the court ruled in favor of ADOR, accepting all their injunction requests. As a result, NewJeans is now no longer allowed to continue independent activities. The group has also announced that they are suspending all promotions moving forward.
Suspension of Activities and Future Uncertainty
With the court ruling against them and their independent plans halted, NewJeans has been forced to adapt to the situation. Their decision to delete all posts and rename their accounts to “mhdhh_friends” seems to reflect the aftermath of this legal dispute. Fans are now speculating about what’s next for the group and if they will go back to working under ADOR or make another attempt to work independently.
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It’s a tough time for both NewJeans and their fans, who have been eagerly waiting for clarity on the group’s future. What’s clear is that this remarkable journey has left many wondering if NewJeans will rise above these challenges and make a comeback.
Final Thoughts: NewJeans Changes Social Media Name
The sudden name change and deletion of posts from NewJeans’ social media accounts have left fans asking questions and expressing concern. As they pause their promotions amidst ongoing legal troubles, the future of the group remains uncertain. What do you think about NewJeans’ change to “mhdhh_friends”? Share your thoughts in the comments!