Sung Si Kyung Makgeolli Brand Launches Exciting Offline Expansion
Singer Sung Si Kyung’s makgeolli brand is making waves in South Korea’s traditional liquor scene. The beloved vocalist’s Kyung Takju 12° has officially announced its expansion beyond online sales into select physical locations. This strategic move by Sung Si Kyung makgeolli brand comes after significant success in the online marketplace, giving fans more opportunities to enjoy this award-winning rice wine in carefully selected restaurant environments.
Exclusive “Kyung Choice” Program Elevates Dining Experience
The Sung Si Kyung makgeolli brand isn’t just expanding to any restaurants – they’re creating a premium certification program called “Kyung Choice.” This exclusive designation will only be awarded to authentic eateries that serve dishes perfectly complementing the delicate flavors of Kyung Takju 12°. The selection process is incredibly thorough, focusing primarily on Seoul-area restaurants with proven track records of proper makgeolli storage and reliable delivery conditions.
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What makes this program special is the personal touch – each restaurant is personally curated by the Kyung (璄) brand team to ensure a high-quality pairing experience. The balanced flavors of Sung Si Kyung makgeolli brand’s signature product deserve perfect culinary companions, and that’s exactly what these certified restaurants promise to deliver. Food lovers will be especially excited to learn that popular restaurants featured on Sung Si Kyung’s YouTube cooking series, “Sung Si Kyung’s Let’s Eat,” will be among the participating locations, bringing a familiar connection for fans of both his music and culinary adventures.
Award-Winning Quality Gaining International Recognition
The Sung Si Kyung makgeolli brand has established itself as a mark of exceptional quality in the traditional Korean liquor market. Kyung Takju 12° recently captured the Grand Prize in the Traditional Liquor – Takju – Fresh Makgeolli category at the prestigious 2025 Korea Liquor Awards. This remarkable achievement marks the second consecutive year the product has received such distinguished recognition, confirming its status as a premier makgeolli offering.
But the success of Kyung Takju 12 restaurants isn’t limited to the domestic market. The brand has successfully expanded into international territories, most notably securing year-round availability on Japan’s popular Qoo10 online marketplace. Japanese consumers have embraced Sung Si Kyung makgeolli brand with enthusiasm, providing overwhelmingly positive feedback that suggests potential for further international growth in the future.
The offline expansion strategy aims to provide consumers with faster, more convenient access to Kyung Takju 12° beyond the somewhat limited availability of scheduled online releases. The Kyung (璄) brand has shared plans to gradually increase the number of Kyung Choice partner restaurants throughout Seoul and potentially beyond, strengthening brand recognition while making this beloved product accessible to more consumers.
Final Thoughts on Sung Si Kyung Makgeolli Brand’s Exciting Expansion
For Seoul Crushers who’ve been trying to get their hands on this popular rice wine, the expansion to Kyung Takju 12 restaurants provides exciting new opportunities. The full list of certified restaurants is now available on the brand’s official website and social media channels, making it easy to plan your next dining experience around this premium makgeolli.
For those who still prefer shopping online, Kyung Takju 12° remains available for purchase on weekdays at 11 AM and 7 PM through the official online store.
As Sung Si Kyung makgeolli brand continues its impressive growth trajectory, we can’t help but wonder – have you tried this award-winning rice wine yet? Share your thoughts and tasting experiences in the comments below!